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Social Enterprise - Branding & CEOs
Category: Social Development | By RAGM, 29-May-2013 | Viewed 3968  Comments 0
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If your business interests include growing in the Social Enterprise arena you will want to consider, how the chief architect of the company's change - the CEO - will need to change. Only the CEO can lead the company in the direction of Social Enterprise but it is the employees that must embrace the changes. Simon Mainwaring writes in the article Business Marketplace, about the CEOs ten areas of change like shifting the emphasis from a broadcast and self-focus mentality to one of listening and community.

Business Marketplace
By Simon Mainwaring - June 2011

The advent of the social business marketplace represents a startling opportunity for CEOs, both in turns of the upside for their corporations and shareholders, and for the positive impact that brands can have on their customer community and the world at large. But to get there CEOs must make several critical changes that are each very challenging in their own right. These challenges include new ways of thinking at the board level, new organizational structures, a new approach to customer service and new demands placed on all employees, including their supply chain. In execution, there are several changes a CEO must oversee. Here are a few of them:

Read the full story: http://www.fastcompany.com/1761924/top-ten-ways-ceos-must-change-lead-social-business-marketplace
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