The Future of Entrepreneurship

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By Juliana Corredor González
After I finished my university studies in industrial engineering, it was difficult to get a job in Colombia. Instead, I co-founded a small company that offered business services such as transportation and financial advice. Later, we began to offer a new service: helping small entrepreneurs structure their business plans and apply for low-interest lines of credit. Next we began to train entrepreneurs, primarily women, in small-business management. We also added a microloan program.

As a consequence of the pandemic, small entrepreneurs need more support. They are having difficulty meeting their financial obligations — and without working capital, they’re struggling to keep their businesses afloat. Unfortunately, the sophisticated technologies now associated with many successful startups undercut the social objective of microfinance. We cannot forget that not all would-be entrepreneurs have access to advanced technology. Rotarians can alleviate those deficiencies by involving themselves in local economic and community development projects. What’s more, The Rotary Foundation’s Cadre of Technical Advisers can play a significant role by helping clubs and districts structure and monitor their service projects. That way, entrepreneurs around the world will find a willing and skillful partner in Rotary and Rotarians. Working together, we can lay out a path that will lead to a future of growth and success.

Note:  One of the Foundation’s 2020-21 Cadre of Technical Advisers leaders, Juliana Corredor González is a member of the Rotary E-Club of Latinoamérica, Mexico. A resident of Colombia and the executive director of a nonprofit that supports vulnerable communities, she is an industrial engineer specializing in marketing management, microfinance, and entrepreneurship. See the original article at:  The January Rotarian Magazine

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